OUR STORY · EDINBURGH

One mission, one team,
endless stories.

Built on one conviction: people change inside trusting relationships.

ONE CLINIC

SEVEN PEOPLE

PERSON-CENTRED, ALWAYS

↓ THE MANIFESTO

SAM · FOUNDER

Born

Edinburgh,

shaped

lived

recovery,

built

generations

care,

made

for

the

whole

person.

One practice became a team around each client.

Wellness done properly. Without shortcuts, without noise.

Built, tracked and adjusted around you.

Four commitments keep every programme personal, accountable and grounded in evidence.

ONE SHARED PICTURE

Your therapist, personal trainer, nutritionist and testing never work in isolation. Every practitioner sees the same picture of you, and adjusts to it.

ONE SHARED PICTURE

Your therapist, personal trainer, nutritionist and testing never work in isolation. Every practitioner sees the same picture of you, and adjusts to it.

THE ACCOUNTABILITY THREAD

A dedicated life coach holds the programme together: check-ins up to daily, paced to your schedule, so nothing drifts.

THE ACCOUNTABILITY THREAD

A dedicated life coach holds the programme together: check-ins up to daily, paced to your schedule, so nothing drifts.

A MAPPED JOURNEY

Every programme follows a mapped path from discovery to review, so you always know where you are and what comes next.

A MAPPED JOURNEY

Every programme follows a mapped path from discovery to review, so you always know where you are and what comes next.

EVIDENCE, NOT PROMISES

Psychotherapy, clinical testing and proven health principles set the direction. Progress is measured, never assumed.

EVIDENCE, NOT PROMISES

Psychotherapy, clinical testing and proven health principles set the direction. Progress is measured, never assumed.

Partnered clinic for testing.

Blood testing and injection therapy run through TruSelf’s partnered clinic in Edinburgh, measured on site and overseen by the team.

THE CLINIC

Blood draws, testing and injections, delivered in a calm private setting in Edinburgh: one place, one team, no waiting rooms.

THE CLINIC

Blood draws, testing and injections, delivered in a calm private setting in Edinburgh: one place, one team, no waiting rooms.

BLOOD TESTING

Panels across hormones, lipids, vitamins, liver and cardiovascular markers: plain-English results, tracked against your own baseline over time.

BLOOD TESTING

Panels across hormones, lipids, vitamins, liver and cardiovascular markers: plain-English results, tracked against your own baseline over time.

INJECTION THERAPY

Nutrient and multivitamin injections, B12, B complex, biotin, vitamins C and D among them, given by the clinic’s registered practitioners after a consultation that decides whether they suit you. IV drips are in development. Priced on enquiry.

INJECTION THERAPY

Explore the assessments

Meet the team.

Therapy, training, nutrition, testing, and the people who hold it all together.

Sam

Founder, CEO

I come from a line of psychotherapists, and this work grew into me long before I chose it. I’m a person-centred practitioner, MBACP accredited, with over 1,000 hours of client work. Before the therapy room I studied sound engineering in Houston and ran businesses in music and brewing, and the instinct never changed: find something that matters and build it properly. My own battles with mental health and addiction showed me what the right support feels like, and how hard it is to find. I have never been able to treat mind and body as separate problems, so TruSelf treats them together. It’s the thing I wish had existed when I needed it most.

Mark

COO

I trained as a mechanic, saved, and bought my way into a small joinery firm that grew into a multi-trade construction group. Along the way I learned as much from the ventures that failed as from the ones that worked. Watching my wife Kirsty manage serious health problems changed how I think about prevention, and it is why I am here rather than in another boardroom. At TruSelf I build the structure around the expertise: the systems, the partnerships and the financial discipline that let quality grow without being watered down. I ask the awkward questions early, so that clients never have to.

Mark

COO

Victor

Director of Marketing, Culinary and Nutrition

Food has always been the centre of my world. Some of my earliest memories are of the kitchens my dad worked in, and I grew into that life almost without choosing it. Over twelve years I went from kitchen to kitchen, learning as much as I could, and travelled as often as I could to cook my way through regional cuisines. A few years ago I discovered fitness, and food and good nutrition became far more important to me, along with a passion for helping other people learn to cook.

Victor

Director of Marketing, Culinary and Nutrition

Zuzanna

Psychology Lead

I’ve spent the past eight years in psychology, therapy and psychological wellbeing, with more than 2,000 hours in clinical settings. I’m a psychological therapist working mainly in Cognitive Behavioural Therapy and person-centred approaches, and Co-Owner and Director of My Solution Wellbeing Scotland. At TruSelf I lead the psychological side of our collaboration, matching every client with the therapist and approach best suited to them and overseeing the pathway for quality, safety and individual care. The right therapeutic relationship can change a life, so I make sure every person feels understood and supported, and sits with the right professional from the start. Good therapy is about the right fit for the person in front of us.

Zuzanna

Psychology Lead

Kirsty

Clinical Director

I’m a Registered Nurse with over fifteen years in the NHS, most of it spent assessing people and making clinical decisions under pressure. I’ve seen at first hand the long-term cost of preventable illness, which is why I want people to understand their health and take the steps that protect it. At TruSelf I run the clinical side: the assessments, the blood testing and the results conversations, so you can see where your health stands and act on evidence instead of guesswork. I’m also a mum of four, so I know what a full life does to your own health. Every consultation is tailored, honest and built on empathy and trust, with time to feel listened to and understood, so you leave reassured and in charge of your health.

Elle

Yoga Coach, Bodywork Therapist

I trained as a dancer, so movement has been my first language since childhood. Yoga found me at school, when stretching became the way I managed stress, and it changed how I felt in my own body enough that I wanted to teach it. I’m a qualified yoga teacher with a further qualification in Yin yoga, and I practise assisted stretching and therapeutic touch. We carry stress in our bodies as much as in our heads, and my sessions work on both: tension released, nervous system calmed, mobility back. Expect a warm room and no judgement. You leave lighter than you arrived.

Elle

Yoga Coach, Bodywork Therapist

Jonny

Personal Trainer

I’ve coached for seventeen years, from premium health clubs to independent gyms, and before that I fought professionally and competed as a bodybuilder. Both taught me the same thing: the body follows the mind. I’m a Level 3 personal trainer, and I build every programme around the person in front of me, whether the goal is fat loss, strength, health or a competition. You get proven methods, honest accountability and enough understanding to keep going without me. The aim is habits that outlast our time together, in the gym and out of it.

Paul

Personal Trainer, Nutritionist

Twenty-six years in fitness have taught me to look at the whole person before I write a single session: your goals, your stress, your schedule and how much of your week you can honestly give. I’ve trained hundreds of clients and, for part of my career, the trainers themselves, which is where my standards for good coaching come from. Nutrition sits at the centre of my work, and it should fit your life rather than restrict it. I’ve raced off-road, swum competitively and played football and squash; these days I set my goals in the gym and on the golf course. Training with me builds confidence first, then habits that last.